"We look for the perfect location for every product shoot. However, this does not always have to be far away! Johnny Urban was the perfect cooperation partner for an outdoor shoot in the middle of Cologne! Originally we had planned to shoot the backpacks on our travels, but right in front of our own front door it was better possible to capture the urban style of the brand. Sometimes plans change, and because we are so flexible in our way of working it's not a problem at all!"